the art and science of storytelling for the purpose-driven enterprise.


Why We're Here

"We enable purpose-driven organizations to more effectively and efficiently engage the people they serve -- employees, customers, and ecosystem partners -- through the art and science of modern storytelling.

Challenge: business leaders today -- especially those who are seeking to align their strategy with social impact -- are increasingly competing for mindshare. And they often lack the resources to communicate effectively across the many new channels where stakeholders can be reached.

Solution: a team of pioneers in storytelling -- the business world's greatest social tool -- with decades of experience reimagining the marketing-and-communications infrastructure of some of the world’s most trusted brands and media companies. We enable purpose-driven organizations (those that are committed to aligning their businesses objectives with positive social impact) to more effectively and efficiently engage the people they serve --  employees, customers, and ecosystem partners -- through the art and science of modern storytelling.

Whom we serve:  Past and current partners include The White House Hispanic Initiative (Obama Administration), the United Nations, the U.S. Dept. of Education, the U.S. Dept. of Health and Human Services, Parallel 18 (an economic initiative in Puerto Rico), Google, Microsoft, Unilever, NBC, Huffington Post, the AARP, the American Heart Association, The Bill & Melinda Gates Foundation, Morehouse College, Stanford University, Singularity University, and dozens of technology start-ups, from market entry to market exit.





Headquartered in Silicon Valley, and with a presence in New York and Puerto Rico, the Lab is positioned to assist clients looking to expand in international markets including the emerging global south.


Giovanni Rodriguez (Palo Alto)

Giovanni is a pioneer in communications and positioning strategy who has supported some of the world's most progressive organizations in business, government, and the NGO sector, and more than 50 start-ups, from entry to exit. He is a regular contributor to Forbes where he writes about his professional experiences.

Lance Gould (New York)

Lance is a journalism veteran who has held newsroom-leadership positions at The Huffington Post (Executive Editor), The Boston Phoenix (Editor in Chief), The New York Daily News (Deputy Managing Editor), and Spy magazine (Editor). His sweet-spot: the intersection of politics, purpose, and popular culture.


G. Antonio Sosa-Pascual (San Juan)

Antonio's mission is to create economic opportunity by combining capital access with communication strategies. His extensive experience in private equity and venture capital, foundations, and government (local, state, federal and global) has enabled him to support start-ups seeking to raise money, scale,  and exit.

Alejandro Badillo (San Juan)

Alejandro assists start-ups and emerging growth companies throughout the lifecycle that begins with raising capital and ends with the execution of an exit strategy. A former practicing attorney, he has extensive experience with complex transactions, and is sensitive to the exit goal throughout a company’s lifecycle.